Your marketing strategy
Have you been coasting for a while with no clear direction? Or are you embarking on a new business venture and need some marketing guidance? Then the marketing strategy is for you!
What’s included
A strategy is a deep dive of your brand, your user personas, your competitors and what you want to achieve in the coming years. We set the key components in place to ensure you smash your targets. Following the strategy, I can manage this work for you, or you can run with this independently.
Where are we now?
- I will conduct an audit of your current marketing (social media, ads, website etc)
- Together we will chat about your current marketing situation, what’s worked and what hasn’t.
Core values of the business
- We will discuss what really resonates with your brand and see if these need to be revisited.
Goals and objectives
- We will look at your 1, 3 and 5 year goals
User personas
- Together we will take a deep dive in three of your user personas
Competitor research
- Let’s look at your competitors and their product offerings
SWOT analysis
- The good old fashioned marketing methods never fail!
Your objectives
- We will re-visit your business objectives and conclude your marketing objectives
Defining your marketing strategy
- Following the research we will conclude your marketing strategy, ensuring it is inline with your objectives
The 4 / 5 / 7 x P’s of marketing
- Another oldie but goodie, we will assess all the appropriate ‘P’s’ of your marketing mix
Your branding and positioning
- Let’s sense check that your positioning and branding are on point for your objectives
Key messaging
- Let’s assess your brand pillars, messaging and tone of voice is in line with your positioning and branding to achieve your objectives and resonate with your target market.
Online strategy
- Now we get into the nuts and bolts of the marketing strategy to develop your online plan
Offline strategy
- Next we look at the offline marketing elements that support your strategy
Support
- The next element is to implement the strategy – you can run with this yourself, or we can work together on a retainer contract to ensure we meet your objectives.
Let’s discuss your marketing goals
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Testimonials
“Gini is fantastic. At the start it’s quite clear Gini has studied and really knows her stuff – no winging it when pressed with questions.
Listened to my business needs and directed accordingly – giving me confidence to go out there and “do””
“With so much going on at Lexical Llama, Gini has not only hit the ground running when it comes to our marketing strategy; she’s also not afraid to chase to get the job done. And whether face-to-face or in written communications, I can tell she has a smile on her face – it’s that can-do attitude that is invaluable to any fast-paced organisation”