by Virginia Bailey | Jun 10, 2024 | Google ads, Social media
Paid ads. What’s the difference?Although I’ve only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you’re looking for something in particular, so you already know...
by Virginia Bailey | Jun 7, 2024 | Google ads
What seems like a bazillion years ago now, I ventured into studying the CIM post-grad. I naively thought that would be that, and I could happily apply all my knowledge from the course in my career and didn’t think I would need to study again – how wrong I...
