Gini's blog
Here’s some marketing hints and tips…
My aim is to update this weekly, but let’s see!
Brand values – what’s it like working with me?
On the wonderful Wild & Free Retreat a few weeks ago, we assessed what our values are. It was an exercise I hadn't done before and it really made me think. What are my brand values?So after some meditation and careful consideration, here they are! Have you got...
Google ads vs Meta ads
Paid ads. What's the difference?Although I've only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you're looking for something in particular, so you already know what you're...
Google ads – another course!
What seems like a bazillion years ago now, I ventured into studying the CIM post-grad. I naively thought that would be that, and I could happily apply all my knowledge from the course in my career and didn't think I would need to study again - how wrong I was. This...
Life coaching retreat? Really?
Two weeks ago, I totally pushed myself out of my comfort zone and drove to Wales for the Wild and Free Retreat, run by the wonderful Rosie Farrer and Becky Palmstrom. I was petrified! Firstly, I've never driven for 6 hours entirely alone in the car. Secondly, I didn't...
Facebook down!
Did you notice yesterday that Facebook and Instagram went down for a few hours? Some people might still be hyperventilating at the thought of it, others might not have noticed. I was most definately in the former category, as was in a client's Ads Manager account when...
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